Juxtaposing the Coca Cola Picture

Coca Cola's style of marketing is similar to Disney's, because there is no violence and everything is happy and peaceful. Their audience is also families because anyone can drink coca cola and is not restricted to certain ages. The Benetton ads may only be understood by those over 16 because the images that they send are to do with the reality of the world and aren't fictional and sugar-coated to look better. Toscani's posters tell the world like it is, not because of economical failure (with the exception of war and Death Row), but because of nature. The best example would be the multi-racial poster that he produced in the early eighties of babies of different ethnic origins hugging. The iconography on show has a level of emotion that the human understands, and will drive them into buying the products. Maybe if Toscani had not Juxtapositioned the handcuff poster there would have been a better understanding of the meaning that the poster was supposed to bring. Juxtaposing the Coca Cola picture may have not made much difference because it is self-explanatory that the person is a man and it best to leave it a mystery that it is.

(too much to read)